It’s always the most exciting part of my professional placement year – the annual PlaceNet conference. For three days, placements and employability professionals from about 20 universities discuss academic placements, employer engagement, and how to provide a quality student experience in an ever more austere funding regime. It’s exciting for me, as, since 2011, I am chairing it. You can follow the conference on Twitter under #PlaceNet15.
At yesterday’s first day, we saw five presentations: Kate Croucher, University Relationship Manager for FDM Group, gave her perspective from having recently moved from the world of university employability into industry. It was very interesting to hear how her understanding of universities – and how they function on the inside – is perceived by employers working with them. This was followed by an informative presentation on the social media habit of university students by Lizzie Brock and Alex Field from RateMyPlacement.They also focused on how placement services can build a content strategy when engaging with their students. Here is where the true theme of the afternoon emerged – the use of video.
PlaceNet Trustee Alex Elkins practising video interviewing
Charlie Reeve from Grad Consult picked up this topic, in his talk about expectation gaps within the world of higher education. He talked about how recorded video interviewing is becoming ever more popular with employers, and how important it is for students to be prepared for this. Charlie demonstrated this by getting the participants to video interview each other using their mobile phones.
A theme picked up again by Vanessa Airth, from London Metropolitan University, who talked about how the Business and Law School, uses video presentations for student assessment on their short placement module. The presentations finished with Mike Grey, from Coventry University’s EC Futures team, discussing how to ensure placement quality.
What followed were fresher’s drinks – sponsored by RateMyPlacement – and celebrating 20 years of PlaceNet with a yummy cake. What struck me as most interesting during this day, was that content creation and sharing (especially video) seems to be the hot topic for employers and students. Without planning it, this PlaceNet conference seems to become more of a hackathon focused on the uses … no, the dominance of technology, which has now clearly reached the world of higher education. This theme will recur in tomorrow’s installment on day 2.