1/11 tweets on using Twitter as a tool for #howgetajobyoulove, in support of @JohnLeesCareers new edition of How To Get A Job You Love #HTGAJYL. It’s not sponsored content, but I will be in the book. I like John and his advice is #IMHO excellent.
2/11 Create a Twitter profile connected to your #LinkedIn (Facebook & YouTube) profile. Use the same picture and mission statement throughout for consistency. Put your Twitter name on your CV. Disable any settings that automatically tweet – be selective. #HTGAJYL
3/11 Follow target #employers, their followers, #job tweets, relevant bloggers and experts in the field. Following others brings you followers. Make sure they are real and don’t spout only promotional or fake content. Curate your followers, block bots. Be choosy. #HTGAJYL
4/11 Use #LinkedIn to update Twitter not more than once a day. Never push all updates via LinkedIn, only work and audience relevant ones. Choose your message of the day wisely – always ask – what’s of most value to my audience? #HTGAJYL
5/11 Tweet a lot, say about 5 times daily to keep a flow. Some still use email alerts for #socialmedia sites – so don’t flood them. Consider e.g. Hootsuite to manage multi-platform posts: E.g. five tweets, one to LinkedIn, some to your Facebook page. #HTGAJYL
6/11 Only tweet what you think is relevant to your audiences. Use #hashtags picked up in relevant discussions, e.g. #HTGAJYL. Twitter at its best is funny, a snappy comment, a funny (but relevant) animated gif or short video shows you are fun to work with.
7/11 If something good is not worth retweeting, like it. People react well to likes.. Adding value to their #professional Twitter feed will be good PR for you and the people you follow. #HTGAJYL
8/11 Don’t worry too much about your original content at first, focus on sharing and adding value to others. Your first own tweets will always suck a bit. Relax. Twitter is immediate and boring content will just flow away. Move on. Others will, too. #HTGAJYL
9/11 Find your own voice: Write like you’re in a #job engaging with peers: talk about topics relevant to #employers in twitter chats. It is OK to sprinkle in your own, even political opinion. But never be rude or spread #fakenews. Never #mansplain. #HTGAJYL
10/11 The Offline world just about still rules the online world: go #networking and meet the people you tweet. Also, live-tweet from events. Even better, post pics, use Periscope to live stream and share your own YouTube videos. Visuals beat text every time. #HTGAJYL
11/11 Check interviewers’ tweets in advance, quote or refer to them if appropriate. They will check you in advance, you can do the same. Follow speakers, but don’t be creepy. Never say anything you wouldn’t in front of other people and to their faces. #HTGAJYL
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